2020 Austin ADDY Silver Social Media Single Execution
Challenge: The trash bag market and Glad’s brand itself are oversaturated with different brands and bag types, which overwhelms consumers.
Big Idea: Glad will make their extremely large range of trash bags an advantage by making it simple for consumers to find their exactly right bag(s), personalized to them.
Role: Collaborated on the concept and content with my copywriter partner
CW: me, Ramsay Campbell AD: Abby Hogue
