Challenge: PBS is known for longer format learning programs, which can seem like a commitment. PBS Digital Studios has
shorter, bite-sized content, providing PBS the opportunity to insert itself into people’s lives more frequently throughout the day.
Big Idea: Everyone has those random amounts of free time to fill — why not spend them smarter?
Role: Collaborated on the concept and content with my copywriter partner
CW: me CW/AD: Maddie Wehrmann
